One thing that did not change with any of the packaging was the iconic Transformers logo. Again, the color schemes were each different, depending on whether the figure was an Autobot or Decepticon. This is evident in the Autobot Car, Decepticon Jets, Dino Bots, Insecticons, Triple Chargers and Basic Assortment series. The packaging on the boxed figures also remained fairly consistent with the figure being across the bottom of the box and artwork being on the right side of the package. The carded blister packs were essentially the same design, with the figure to the right and artwork to the left and above. Keeping with the traditional Autobot and Decepticon color schemes, each blister pack or box matched the color of the affiliated team with the Autobots being red and Decepticons being purple. The packaging for the Transformers figures was basically identical as the previous year with a bright and eye catching design, that still kept that futuristic robot look. We did not get any playsets for the Transformers line, but once again, we got some great looking mail-order and promotional exclusives, such as the Pepsi Optimus Prime and Cookie Crisp Jazz figures. These figures would continue to build the foundation of the Transformers world for all future storylines and adventures. For the the Decepticons, we also got some pretty great new characters, such as Dirge, Ramjet, Shrapnel, Kickback, Blitzwing, and a brand new Shockwave figure. The Autobots team got even bigger with more main characters added to the roster, including Inferno, Red Alert, Smokescreen, Jetfire, Blaster and all of the incredibly cool Dino Bots team. Each sub-set was based on a specific team, whether it be the heroic Autobots or evil Decepticons. The figures were spun across a whopping eleven different sub-sets. The second wave of the Transformers line, gave us even more figures than the first release the year before. The animated show was a daily 30 minute long commercial for the toy line, and made kids across the globe want to run to the toy store and buy the latest figures. The animated series was among the top rated children’s shows on television, along with the GI Joe animated show, of course. The Transformers animated television show first episode aired on Septemand ran for 98 episodes until 1987, and promoted the characters in the Transformers world in a way the toys could never do on their own. The Marvel Comics Transformers comic was selling extremely well and was among Marvel’s top series in 1985, but it was the animated series that was the biggest boost to the toy line. With the toy line being such a huge hit, that success flowed over to other merchandising areas as well. Since Hasbro had an entire franchise line of new characters to chose from, due to the figures from the Japanese Diaclone series, they now had the luxury of being able to introduce many different and new characters to the North American market. The target audience of children really loved the concept of robots transforming to vehicles, so Hasbro gave us even more figures for the 1985 waves. 1993 – 1995 Mighty Morphin Power RangersĪfter a wildly successful launch of the Transformers toy line in 1984, and the continued success of their newly revamped GI Joe 3.75 inch line, Hasbro Toys was now becoming a real force in the action figure market.Battlestar Galactica – Majestic Studios.
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